The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior and research methods that every brand manager must be familiar with. Publisher: Taylor & Francis Ltd Author(s): Suraj (School of Business, University at Albany (SUNY), USA) Commuri Illustration(s): 45 Tables, black and white; 11 Line drawings, black and white; 73 Halftones, black and white; 84 Illustrations, black and white Number of pages: 296 Publication date: 2023 Dimensions: 154 x 233 x 22 Cover type: Paperback / softback