This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers. Publisher: Taylor & Francis Ltd Author(s): Stan (Cranfield University, UK) Maklan Illustration(s): 36 Tables, black and white; 58 Line drawings, color; 6 Halftones, color; 64 Illustrations, color Number of pages: 346 Publication date: 2024 Dimensions: 246 x 189 x 21 Cover type: Paperback