Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends. Publisher: Goodfellow Publishers Limited Author(s): Professor Murat, Ph.D (Rosen College of Hospitality Management,, University of Central Florida, USA) Hancer Illustration(s): 40 Figures Number of pages: 256 Collection: Advances in Tourism Marketing Publication date: 2022 Dimensions: 154 x 235 x 17 Cover type: Paperback / softback