Highlighting the winning strategies biggest companies use to maximize the value of their intellectual property, this title looks at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world, it studies IAM and its implications for businesses. Publisher: John Wiley & Sons Inc Author(s): Patrick H. Sullivan Number of pages: 272 Collection: Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics Publication date: 2011 Dimensions: 235 x 163 x 24 Cover type: Hardback