In the realm of product creation, understanding your users is the cornerstone of building life-changing products. This comprehensive guide is your key to establishing a robust user research practice within your organization, ensuring that decisions are rooted in empathy, understanding, and a deep connection with your audience. Publisher: Taylor & Francis Ltd Author(s): Nikki Anderson Illustration(s): 1 Line drawings, black and white; 1 Illustrations, black and white Number of pages: 564 Publication date: 2025 Dimensions: 152 x 229 x 32 Cover type: Paperback / softback