This is a book on public opinion told through the eyes of the pollster. It looks at public opinion as a concept and in historical context then turns to the use of public opinion practically as an analytic input; particularly, how to use it to forecast, convince, and assess. Publisher: Cambridge University Press Author(s): Kathryn (Ipsos Public Affairs) Ziemer Illustration(s): Worked examples or Exercises Number of pages: 200 Collection: Methodological Tools in the Social Sciences Publication date: 2024 Dimensions: 151 x 228 x 21 Cover type: Paperback / softback