From the 1920s until the Second World War, Australia, Canada, and New Zealand filled British shop windows, newspapers, and cinema screens with 'British to the core' Canadian apples, 'British to the backbone' New Zealand lamb, and 'All British' Australian butter. Selling Britishness explores the role of commodity marketing in creating "Britishness." Publisher: McGill-Queen's University Press Author(s): Felicity Barnes Illustration(s): 26 photos Publication date: 2022 Dimensions: 228 x 152 x 18 Cover type: Paperback / softback