Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox. Publisher: Profile Books Ltd Author(s): Laura Ries Number of pages: 192 Publication date: 2000 Dimensions: 197 x 129 x 13 Cover type: Paperback / softback