This comprehensively researched and deftly written franchise guide brings together experience and fact to give you the tools you need to understand which franchise is right for you. With insights from respected franchise leaders and a thorough understand of franchising, this book will help you understand and master the 4 Critical Steps to finding the Ideal Franchise: 1. The Introspective Self 2. The Franchisor 3. The Franchisees 4. The Legal and Financial About the Author: Nick Neonakis is a respected franchise industry veteran with senior level experience at one of the largest publicly traded franchise companies in the world. His insights and knowledge are sought after by industry veterans and prospective franchise owners.