Contributor(s): Author: Richard E. Neustadt "A convincing case that careful analysis of the history, issues, individuals, and institutions can lead to better decisions--in business as well as in government" ( BusinessWeek ). Two noted professors offer easily remembered rules for using history effectively in day-to-day management of governmental and corporate affairs to avoid costly blunders. "An illuminating guide to the use and abuse of history in affairs of state" (Arthur Schlesinger).