This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. Publisher: Taylor & Francis Ltd Author(s): Marshall Sponder Illustration(s): 38 Tables, black and white; 5 Line drawings, color; 50 Line drawings, black and white; 2 Halftones, color; 1 Halftones, black and white; 7 Illustrations, color; 51 Illustrations, black and white Number of pages: 308 Collection: Mastering Business Analytics Publication date: 2024 Dimensions: 251 x 179 x 20 Cover type: Paperback