Today's writer needs more than just a solid knowledge of usage and composition to write successfully. Bestselling author Arthur Plotnik reveals the secrets to attention-grabbing, unforgettable writing, in this trade paperback edition. Updated with all-new writing exercises, Spunk & Bite will help writers take books, articles, business reports, memos, and even e-mail messages to the next level. About the Author: Arthur Plotnik is a former publishing executive and author of the Book of the Month Club selections The Elements of Editing and The Elements of Expression: Putting Thoughts into Words.