Brand Global, Adapt Local. How to Build Brand Value Across Cultures, Paperback/Nataly Kelly
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Build long-lasting value by crafting brands that transcend cultural boundaries through developing a deep understanding of diverse cultures and consumer preferences. Publisher: Kogan Page Ltd Author(s): Nataly Kelly Number of pages: 296 Publication date: 2025 Dimensions: 234 x 156 x 17 Cover type: Paperback / softback
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