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This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank. Publisher: SAGE Publications Ltd Author(s): John Dawes Number of pages: 296 Publication date: 2021 Dimensions: 186 x 232 x 22 Cover type: Paperback / softback
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