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Marketing Strategy and Competitive Positioning , 8th editionoffers a deep understanding of the process for developing and implementing a rigorous marketing strategy. With updated content to reflect current market expectations, this book focuses on the marketing processes to achieve competitive advantage in a business environment. Publisher: Pearson Education Limited Author(s): Nick Lee Number of pages: 592 Publication date: 2024 Dimensions: 264 x 196 x 34 Cover type: Paperback
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