Revista Essachess Vol.18 Nr.2 (36) din 2025: Artficial Intelligence in Journalism and Public Relations

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Guest editors: Mónika Andok and András Radetzky \n \n Artificial Intelligence (AI) has emerged as a profoundly transformative force, reshaping industries, professions, and the very fabric of public discourse. Within the fields of journalism and public relations, AI is not merely an incremental technological update but a disruptive presence that challenges established practices, creates powerful new efficiencies, and raises fundamental ethical questions. Articles available here synthesize the key findings and conclusions, that collectively map this evolving landscape. The texts provide a multifaceted view of AI's integration into the communication professions, covering theoretical frameworks for its adoption, empirical studies on professional realities in diverse national contexts, an analysis of the academic research field, and an examination of audience perception in the face of AI-generated content. They explore the conceptual models proposed for a symbiotic human-AI relationship in journalism and contrast them with the practical realities and barriers to adoption faced by professionals on the ground. \n \n Contributions: Mónika Andok, Kincsó Boróka Bányász-Váczi, Péter Bányász, Gisela Cardoso Teixeira, Paulo Couraceiro, Krešimir Dabo, Adalberto Fernandes, Caterina Foa, Meltem Koç Kaplan, Gábor Kovács, Mohamed Anouar Ahouij, Annie Lochon, Gergely Ferenc Lendvai, Sándor Magyar, Božena Marković, Ákos Orbók, Ana Pinto-Martinho, András Radetzky, Zoltán Rajki, Dóra P. Sz.