Business analytics is about leveraging data analysis and analytical modeling methods to achieve business objectives. Suitable for senior and graduate students in business or data science, this innovative text presents methods in an intuitive fashion and backs up business applications with an approachable level of mathematical rigor. Publisher: Cambridge University Press Author(s): Richard (University of California, Berkeley) Huntsinger Illustration(s): Worked examples or Exercises Number of pages: 700 Publication date: 2025 Dimensions: 203 x 254 x 31 Cover type: Paperback / softback