With its research-based approach and ample practical examples, this book is designed for advanced undergraduates, MBA students, and professionals who seek to deepen their understanding of digital market dynamics by offering a step-by-step guide on how to develop and launch digital innovations. Publisher: Cambridge University Press Author(s): Aija (Cornell University, New York) Leiponen Illustration(s): Worked examples or Exercises Number of pages: 322 Publication date: 2023 Dimensions: 178 x 254 x 15 Cover type: Paperback / softback